Geo is a conceptual sustainability initiative designed to increase engagement and critical reflection through visual communication and storytelling. Geo speculates about the future to foster critical thinking about our present impacts on the planet in an engaging and approachable way.
Brand Identity & Brand Strategy, Website Design, Animation, 2D & 3D Illustration, Poster Design, Social Media
Mainstream sustainability approaches often fail to spark meaningful engagement or drive real, lasting change. Communication tends to bore or overwhelm audiences, while solutions prioritise short-term, consumer-driven actions that overlook deeper, systemic challenges.
Geo reimagines sustainability through engaging visual communication that makes environmental issues tangible, accessible, and thought-provoking. Using speculative storytelling, Geo looks beyond here and now, encouraging audiences to question our present relationship with the natural world and to critically reflect on how today's actions shapes possible futures.
A web-based brand guide was created to collate Geo as a unified brand system, defining how it should look, feel, and communicate across all platforms.
Geo's social media was developed as a visual storytelling platform to connect the audience with sustainability topics and the brand's campaign.
Geo's "What If' campaign speculates about possible futures shaped by present actions, aiming to increase critical awareness about the far-reaching environmental impacts of our behaviour. Each question and 'future scenario' is presented as a short animation housed on the brand's Instagram page and website.
Geo's website was designed to consolidate and communicate the initiative, hosting the campaign animations while also serving as an audience participation platform and providing informative content on environmental issues.
