As part of my role as a Junior Designer, I designed and prepared artwork for a premium Mediterranean Ingredient Inspiration Box for Lupa Foods, used as a targeted sample kit for chefs, NPD teams, and ready-meal manufacturers. The project included the outer box, product sleeves, and supporting information sheet, creating a cohesive packaging system that balanced Lupa Foods' brand identity with a clean, premium aesthetic inspired by Mediterranean cuisine.
Graphic Design, Packaging Design, Illustration, DTP
The inspiration box contained six ready-to-use Mediterranean ingredients, each requiring its own sleeve design. I developed a consistent label system that clearly differentiated each product while maintaining visual cohesion across the range, using structured layouts, clear information hierarchy, and a unified premium look.
To complete the packaging system, I designed an introductory information sheet that explained the purpose of the sample kit and highlighted the versatility of the ingredients. Using a clean, infographic-inspired layout, the sheet was designed to communicate key information quickly while reinforcing the overall visual identity of the packaging system.
