Main Squeeze is a refreshing, freshly squeezed juice brand launching its first product - the Mango & Orange flavour. Making its debut, the brand needed a fruity, bright visual identity and packaging design, alongside a short and sweet product animation.
Brand Identity Design, Packaging Design, 3D Rendering, 3D Animation & Motion Design
Main Squeeze's art direction is vibrant and energetic, with a high-saturation colour palette and playful visual systems that captures the essence of fresh, tropical fruit.
The label design combines playful fruit illustrations with the warm tones of mangos and oranges. It's simple and straight-forward, communicating the product flavour at a glance.
The product was brought to life using Blender's 3D software. The renders use lighting, composition, and motions to showcase the product in a dynamic and visually engaging way.
