The conceptual brand Range offers a local, ethical meat sourcing alternative, giving customers access to a wide variety of proteins. Through an online e-commerce platform, Range connects users with independent game farm owners who provide ethically-sourced, high-quality animal proteins directly to the customers and to various stores around South Africa.
Brand Identity & Strategy, Website (UX/UI) Design, Motion Design
Range has a grounded yet contemporary brand identity that values transparency and conscious consumption. The art direction combines earthy, bold colours and visuals and modern, confident typography to create a visual language that is trust-worthy and proud.
For Range's website, the design needed to be easy to navigate for users to shop, find the products in store, learn about the brand, and get in contact seamlessly. The user experience with gentle transitions, micro-animations, and responsiveness guides the navigation for a intuitive, fluid experience.
