The initiative Thryve was created in response to the rapid biodiversity loss and habitat destruction caused by urbanisation. Thryve's interactive campaign addresses this issue through a series of interactive augmented reality posters spread throughout urban areas where ecosystems once thrived.
Brand Identity Design, Campaign Design & Strategy, 3D Rendering & Animation, Experience Design
Thryve uses a variety of bright colours and environmental imagery to encapsulate the vibrance and aesthetic of thriving, abundant ecosystems.
Leaning into the 'gamified' feel of the augmented reality campaign, the 3D renders are created a stylised, geometric design.
Thryve's Instagram page is a platform to engage with the brand's target audience. The content focuses on local biodiversity, wildlife photography, and getting users involved with rewilding projects.
